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Vivid Economics | McKinsey & Company

Author

Ava White

Updated on April 08, 2026

Assessing voluntary market viability for a bioenergy carbon capture and storage project

By using Vivid Economics’ Voluntary Carbon Market Model, which provides a range of estimates for future supply, demand and average prices for carbon credits, we projected average carbon credit prices up to 2030 and supported the results with additional analysis on market segmentation that could enable the project to attract a premium over average market prices. We combined these two approaches to map how voluntary market pricing functions, and the potential revenue stream that the project could capture.