‘This is Innovative’: Excitement as 3D billboard finally hits Lagos [Video]
James Olson
Updated on April 07, 2026
Excitement is in the air as the first three-dimensional digital billboard in the country arrives in Lagos.
Billboard advertising is marketing through a large-scale digital or print advertisement.
They are frequently placed in high-traffic locations so that vehicles and pedestrians can see them.
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The 3D digital billboard is commonly seen in advanced countries such as Japan, China, and the US.
How it works is by using ‘Naked eye’ 3D picture technology to create an optical illusion for the viewer.
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The subject on the billboard then projects out, giving the illusion that it is emerging from the screen.
Watch the video on Pulse Nigeria’s Instagram below
View this post on Instagram
Netizens react:
@nikkilaoye: “Oh cool, it’s now in Lagos.. 😁 Seen some crazy 3D ads in Japan on this, feels like the ad characters wanna jump out at you 😂.”
@adaugohomes: “Nigerian una still dey 3 D while China and Japan, Taiwan, Russian dey 5 D… See as dey snap it like as if it’s something new to the world.. 😂😂😂.”
@adaugohomes: “Nigerian una still dey 3 D while China and Japan, Taiwan, Russian dey 5 D… See as dey snap it like as if it’s something new to the world.. 😂😂😂.”
@susan_adike: “at least we’re evolving, progress starts from somewhere 👏 “I’ve seen it in Japan 10 years ago” Who ask you Agba Japanese? 😂😂.”
@roxxy_fragile: “The board is located along the Muritala Mohammed Airport (MMA2) and is visible to both domestic and foreign visitors, making it a special attraction for anybody entering or exiting Nigeria and Lagos.”
@onlyhalftooth: “Make boys sha no spoil am! But e kan be like say na only Lagos dey evolve, wetin all these other state governors Dey do? Other states kan be like Village😂.”
@datingtomarry_: “This is so adorable🥰. If you are single and genuinely looking for a relationship that will lead to commitment and marriage. Follow and Dm me now to me your match. That’s all I have to say.”
