Old Navy Jeans Are Changing—Here’s What That Means for You

“It made sense to continue to build off Rockstar’s pattern and create a bigger menu for the consumer,” Morrin says.

The Rockstar’s most recognizable feature is how it fits up top, Morrin says. The “top block” is the upper area of a pair of pants that runs from the waistband to the crotch seam (essentially, the fit through the wearer’s hip), and it’s the Rockstar’s signature top block—and a contoured, curve-hugging waistband—that the Old Navy has applied across all of its denim starting in July, from old silhouettes like the Boyfriend Straight to new ones like Power Slim Straight, Pop Icon Skinny, and the Kicker Boot Cut.

Old Navy Mid-Rise Boyfriend Straight Jeans for Women

Old Navy High-Waisted Secret-Slim Pockets Kicker Boot-Cut Plus-Size Jeans

And here’s the kicker: The Rockstar rollout not only streamlined Old Navy’s fits, but it also merged the Original and Curvy lines—two fits that previously catered to different body types—creating a Universal Fit, or a “super jeans,” in their place. In the past, a shopper would have to choose between the two in order to find her fit, and “no one wants to feel like they’re one or the other,” Morrin explains. In other words, this massive undertaking has led to a single body-inclusive denim line that spans 39 sizes.

“It took quite a bit of work: We married the fabrication with the technical points in denim; and with the contour waistband, it helps to fit better on more bodies, whether you’re curvy or not,” she says. “And the fabric’s stretch gives the movement and comfort. It’s an incredible undertaking, but it’s completely possible.”

In the end, it’s all about creating denim that can withstand the pressures of daily living; jeans that don’t lose their shape after one or two wears (and forcing you to constantly pull them up), waistbands that neither slip nor dig in; and a cohesive, familiar line so you don’t have to guess your size.

“Women just want to feel comfortable and beautiful,” Morrin says. “And that’s achieved with this one fit—it’s inclusive. It’s powerful.”