Liquid Hair Is the Glossy Trend Taking Instagram by Storm

Liquid hair: Kim K’s doing it. Zendaya’s doing it. Dua’s doing it. And loads of our favorite influencers are doing it too.

Just in time for the fall season, ultrasmooth, shiny, fluid strands are dominating our Explore page, serving up über-glam inspo for when we want to feel a little glossier and more pulled together.

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It’s not the first time we’ve seen the trend take off. “Glass hair” went stratospheric in 2018 with mega-slick bobs taking over from beachy waves. But unlike the super-sharp, sheetlike straightness that characterized that look, a new rendition—liquid hair—has come forward to take its place. The difference? It’s silky straight, only a little softer.

The look favors fluid movement with plenty of sheen as it catches the light—think glossy, golden-syrup vibes. “Liquid hair is a hair trend that has been widely popularized by celebrities like Kim Kardashian and Dua Lipa,” says Balmain Hair Couture’s artistic director, Ilham Mestour. “Unlike the wet hair trend, liquid hair doesn’t appear wet. It is super smooth and ultrashiny, almost to the point of being reflective like glass. Ultraglossy hair that’s soft to touch. Liquid hair still has body, bend, and movement, giving it that fluid feel.”

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