How To Make A Vacation Rental Marketing Plan

3. Attend to the listing

Listing your vacation rental on Peerspace is free and easy. Potential renters search for your area and the parameters they’re looking for in a venue. And more than 500,000 renters are searching Peerspace every month.

Your listing, rich with descriptions of the amenities you offer, comes up in response to their query. It should be well-written and accentuate all the special details that make your vacation rental a better choice than the next one. And it will need to be updated each time that a new amenity is added or altered.

You’ll also need stellar photographs of your space so potential renters know exactly what they’re getting. Transparency is key to successful guest-host relations, and photos are one of the most important ways that renters select their venue.

4. Capitalize on cleanliness

Put yourself in your guests’ shoes. Imagine that you walk into a vacation rental, and it’s … gross. Anything but immaculate is a huge turnoff, and you’re going to get bad reviews. So, enlist the help of a local house cleaner and rely on them heavily. Your place needs to be spotless, always and invariably, and you’ll have to clean from top to bottom between renters.

Also, keep your vacation rental well-maintained. Know a good plumber, electrician, and techie in the vicinity. Especially if your listing details specific amenities, you’ll want to ensure that they are not only provided but in good working order.

5. Tailor your rental for potential guests

Once you determine your target markets for hourly guests, you’ll be able to accommodate their needs better. It’s implied that your vacation rental will have WiFi and other basic necessities required of any space. But some renters will want certain amenities like furniture, parking and accessibility, the use of a kitchen, storage for their gear, a changing area, blackout curtains, and even audiovisual and lighting equipment.

As part of your vacation rental marketing plan, you might consider splurging a bit and outfitting the home with such details, and be sure to accentuate them on your listing. But if that’s not an expense you want to take on, no big deal – refer potential clients to Peerspace’s Concierge service, which matches your guests to trustworthy, vetted vendors who bring all kinds of needs straight to your rental property. You can get everything from caterers to cleaners, tables, and projectors. It’s a win-win for hosts and guests.