Eva Longoria on Her Career and Beauty Tips in Glam Belleza Latina
Sarah Richards
Updated on March 29, 2026
EL: Oh, God no. I mean, that's really flattering to hear. But it's mostly exciting because we have to support and lift each other up. Latinos have not historically been a culture that unites easily. We're very factioned—you have your Mexican Americans, your Puerto Ricans, your Cuban Americans, your Central Americans—and sometimes we focus on the differences more than the commonalities.
GBL: You've said that Latinas are ambitious and aspirational. How do these qualities relate to beauty?
__EL:__The Latina spirit translates to every aspect of our lives, from beauty to work to family. We're loving, we're loud, and we're beautiful in our essence.
__GBL:__You have your hands in so many different television projects: There's Devious Maids, but you're also the executive producer of Hulu's Mother Up!, about a suburban housewife, which isn't Latin at all. Is your strategy to have a mix of both Latin and mainstream programming?
__EL:__What I want to do is create great content on television and movies. It is not my role to program only for Latinos, and you can't really assume that Hispanics only want Hispanic content. They're watching *Scandal *and they're watching Cristela. But I do think that we are severely underrepresented in television and film. And instead of complaining about not seeing ourselves, we should become film producers, directors, and writers, and tell our story.
GBL: Let's change gears to discuss your hair. Give us the nitty-gritty of how you take care of it.
__EL:__Honestly, I'm just blessed because I'm Mexican. [Laughs.] Mexican Americans have amazing hair! Kenny [Longoria's longtime hairstylist Ken Paves] always says to me, "Geez, everybody comes in asking what extensions do you have in, and I say, No, she's Mexican. That's her hair.' " But one of my secrets is the L'Oréal Paris EverPure shampoo. I color my hair a lot—it fades so fast—so this sulfate-free shampoo keeps the color longer, and it provides this amazing shine. And I like to saturate my hair in treatment oil. I put it in when my hair's wet, and it dries and conditions in a really great way.
__GBL:__Do you do your own makeup?
EL: I'm a pageant girl from Texas, so I like makeup and hairspray. And the smoky eye? I think I was born with it! (See below for Longoria's quickie DIY for getting the look.)
__GBL:__What about your skin? I've seen pictures of you barefaced, and it looks naturally glowy. Is that another Latina-beauty blessing?
__EL:__Part of it is genetics, obviously, but it's also maintenance. I get facials all the time—painful ones that usually involve some sort of stinging peel, drying mask, and laser light.
GBL: You've campaigned for melanoma awareness among Latinas, so what's your stance on tanning?
__EL:__Let me tell you, a vacation's not a vacation unless it involves the beach. And because of that, I'm super careful with my skin and make sure to protect it. I always sit under an umbrella. And I'm a sunblock bully. If you're on the beach with me, I will spray you down with SPF 50-plus. Latinos, especially, think that we don't burn or don't get sun damage because of our darker skin. And it's not true. We are just as susceptible to melanoma as everyone else.